6 July 2026

BACARDÍ® Rum Earns Five Medals at the 2026 San Francisco World Spirits Competition

12 March 2026

BACARDI® RUM Launches Global Campaign Featuring New Music from Tainy

27 January 2026

BACARDI RUM and Jimmy Butler's Bigface Coffee Announce Third Collaboration, Expanding Rum Room Domino Club to San Francisco

10 September 2025

BACARDI Rum Lights Up the 2025 MTV Video Music Awards

9 September 2025

BACARDI® Rum Toasts Rising Artists as the Official Spirits Partner of the 2025 MTV Video Music Awards ("VMAs") on CBS

6 June 2025

BACARDI® Rum Brought the Spirit of Puerto Rico to New York City with La Placita de BACARDI

21 November 2024

BACARDI Brings Summer Vibes into Winter - with the BACARDI x on Vacation Collection

2 October 2024

BACARDI® x Patta: Do What Moves You

26 August 2024

BACARDI RUM Returns as Spirits Partner of the 2024 MTV Video Music Awards ("VMAs")

1 August 2024

BACARDI RUM and Tipsy Scoop Unveil Limited Edition BACARDI Reserva Ocho Guava Daiquiri Sorbet for Rum Month

10 April 2024

Grammy-Nominated Artist Camila Cabello Debuts as the New Global Face of BACARDI® RUM

9 January 2024

BACARDI RUM and Jimmy Butler's Bigface Coffee Team Up for an All New Espresso Cocktail - Available at Miami Hotspots Starting in January

8 December 2023

BACARDI & Boi-1da's A.I. Powered EP Officially Launches on Global Streaming Platforms

10 October 2023

BACARDI® RUM and Filling Pieces Launch Dance Floor-Ready Capsule Collection with Speakeasy-Inspired Pop-Up During Amsterdam Dance Event

3 October 2023

BACARDI® RUM to Launch 'The Concept A.I.bum': the First A.I. Powered EP Produced by Grammy Winner Boi-1da

3 October 2023

BACARDI® RUM to Launch 'The Concept A.I.bum': the First A.I. Powered EP Produced by Grammy Winner Boi-1da

19 September 2023

BACARDI Toasts to Halloween with a Spooky New Content Series, Snapchat Lens, & Limited-Edition Glow-In-The-Dark Bottle!

BACARDI RUM Named First Spirits Partner of the 2023 MTV Video Music Awards

4 May 2023

BACARDI® RUM Expands Ready to Drink Cocktail Range in the UK with Two New Flavours Ready for the Summer Season

8 March 2023

BACARDI® RUM Debuts New Caribbean Spiced, Perfect for Tropical Cocktails

8 March 2023

BACARDI® RUM Drops New Caribbean Spiced to Transport Your Tastebuds to the Islands with Every Sip

8 September 2022

BACARDI® RUM Announces the Return of its Multi-City BACARDI Party Tour Featuring Dance Music Duo Loud Luxury and Supporting Act, Twinsick

5 September 2022

BACARDI® RUM Announces Lewis Cooke as New UK Brand Ambassador

29 August 2022

BACARDI® RUM Unveils New Limited-Edition Premium Variant with the Release of BACARDI Reserva Ocho Rye Cask Finish

6 July 2022

BACARDI, Boi-1da and Nahmias Launch Music Merch for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection

24 June 2022

BACARDI, Boi-1da and Nahmias Launch Music Merch for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection

4 April 2022

BACARDI® RUM Wants to Unleash Your "Summer Self" in its Brand-New "Move Like It's Summer" Campaign

23 March 2022

BACARDI RUM & Vanity Fair Toast to the Oscars with Star-Studded Vanities Party: a Night for Young Hollywood

15 February 2022

BACARDI® RUM Celebrates 1,000th Award Milestone for Superior Taste and Quality, Preserving Title of World's Most-Awarded Rum Brand

17 January 2022

Get Ready for the Domino Effect: BACARDI® Brings the Competitive Spirit to Festive Celebrations with New Limited-Edition Domino Sets

18 November 2021

BACARDI® RUM Is Bringing Caribbean Flair to the Holiday Season with All-New "Winter Summerland" Campaign, Collection with Aviator Nation and the Return of the BACARDI Coquito

13 October 2021

BACARDI® RUM and Grammy-Winning Producer Boi-1da Announce Music Liberates Music Program with Emerging Class of Talent

28 September 2021

BACARDI Celebrates 10th Anniversary of Governors Ball Music Festival 2021 with Casa BACARDI & the BACARDI Stage

23 September 2021

BACARDI Brings the Rum Vibes to Las Vegas for Life Is Beautiful Music & Art Festival 2021

3 September 2021

BACARDI® RUM Keeps the Fire of Summer Burning with Ready-to-Grill Latin-Caribbean Inspired BBQ Kits in Partnership with Juici Jerk

24 August 2021

BACARDI® RUM Announces Multi-City BACARDI Party Tour Featuring Headlining DJ Duo, Loud Luxury

19 August 2021

Blended, Not Stirred! BACARDI RUM Celebrates the Frozen Cocktail This Summer with Limited Edition Fruity Frozen Cocktail Kits and a Complimentary Drink-Dispensing Billboard in London

16 August 2021

BACARDI® RUM Launches Limited-Edition Five-Year Cask Finish Series with the Release of Reserva Ocho Sherry Cask Finish

3 August 2021

Celebrate National Watermelon Day with the BACARDI Summer Watermelon Cooler

7 July 2021

Introducing BACARDI® Tropical, a Limited-Edition Flavored Rum Inspired by the Caribbean

24 May 2021

BACARDI Announces A-K Hada as National Brand Ambassador

24 May 2021

BACARDI Announces A-K Hada as National Brand Ambassador

24 May 2021

BACARDI® Real Rum Canned Cocktails Expand Range with Three New Flavors

1 February 2021

Official BACARDI Music Video: Conga Feat. Meek Mill, Leslie Grace, Produced by Boi-1da

28 January 2021

BACARDI® RUM Recruits Alesha Dixon and Diversity Amongst Other Talents to Star in the First Official Remake of the Global Hit Track 'Conga'

28 January 2021

BACARDI® RUM Drops World Premiere of "Conga" Feat. Meek Mill, Leslie Grace, Produced by Boi-1da – Revealing First Official Remake of the Global Hit Track

26 November 2020

Diversity Teams up with BACARDI® RUM to Get You to Shake Your Body and Do That "Conga" Feat. You

26 November 2020

BACARDI® Launches Limited-Edition 'Mixing Console' Hand Crafted from Caribbean Rum Barrels for the Ultimate at-Home Christmas Celebration

20 November 2020

BACARDI RUM Wants You to Shake Your Body and Do That "Conga," This Time Featuring You in the First-Ever Remake of Global Hit Single

2 November 2020

Bar-Perfect Cocktails at-Home Made Easy with the Launch of Twistails®

30 October 2020

#Squashgoals - It's Time to Spice up Your Halloween with a Limited-Edition BACARDI Pumpkin Punch Kit

30 October 2020

BACARDI® Launches Limited-Edition 'Mixing Console' Hand Crafted from Caribbean Rum Barrels for the Ultimate at-Home Christmas Celebration

16 September 2020

BACARDI Looks to Spice up the Rum Segments - Introducing BACARDI Spiced Rum Just in Time for Fall

23 June 2020

BACARDI Partners up with Berber & Q to Launch New Make-at-Home BBQ Kit

23 June 2020

BACARDI RUM Launches New Digital Spot - BACARDI Roommates!

4 June 2020

BACARDI® RUM Unveils Brand-New Real Rum Cocktails for Easy, Quality Concoctions Packed with Flavor

30 April 2020

BACARDÍ RUM Partners with Ashley Roberts and Frame Studios to Host Livestream Dance Class

19 February 2020

BACARDÍ® RUM Expands Premium Portfolio with Diez

13 February 2020

BACARDÍ Brings Rum Room to Chicago with an Evening Curated by Actor Omari Hardwick, in Advance of All-Star Weekend

7 February 2020

Michael B. Jordan's Star-Studded, Pre-Oscars 33rd Birthday Party with BACARDÍ in West Hollywood