16 September 2026
BACARDÍ® Rum Returns for a Fourth Year as the Official Spirits Partner of the 2026 MTV VIDEO MUSIC AWARDS (“VMAs”), Celebrating the Return of Best Dance Category After a 7-Year Hiatus
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Latest News
Music
20 August 2026
Volume Up: BACARDÍ RUM brings Casa BACARDÍ to All Points East and LIDO with a DJ Line-up Led by Tash LC, Facta and Jjess
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18 August 2026
Nominations Revealed for 2026 MTV Video Music Awards, BACARDI Rum Returns for the 4th Year as the Official Spirits Partner
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30 July 2026
BACARDÍ® Rum Brings CASA BACARDÍ to Lollapalooza and Streaming Audiences Everywhere
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Lifestyle
6 July 2026
BACARDÍ® Rum Earns Five Medals at the 2026 San Francisco World Spirits Competition
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Music & Art
12 March 2026
BACARDI® RUM Launches Global Campaign Featuring New Music from Tainy
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Product
27 January 2026
BACARDI RUM and Jimmy Butler's Bigface Coffee Announce Third Collaboration, Expanding Rum Room Domino Club to San Francisco
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Consumer
10 September 2025
BACARDI Rum Lights Up the 2025 MTV Video Music Awards
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Consumer
9 September 2025
BACARDI® Rum Toasts Rising Artists as the Official Spirits Partner of the 2025 MTV Video Music Awards ("VMAs") on CBS
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Consumer
6 June 2025
BACARDI® Rum Brought the Spirit of Puerto Rico to New York City with La Placita de BACARDI
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Consumer
21 November 2024
BACARDI Brings Summer Vibes into Winter - with the BACARDI x on Vacation Collection
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Consumer
2 October 2024
BACARDI® x Patta: Do What Moves You
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Consumer
26 August 2024
BACARDI RUM Returns as Spirits Partner of the 2024 MTV Video Music Awards ("VMAs")
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Consumer
1 August 2024
BACARDI RUM and Tipsy Scoop Unveil Limited Edition BACARDI Reserva Ocho Guava Daiquiri Sorbet for Rum Month
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Consumer
10 April 2024
Grammy-Nominated Artist Camila Cabello Debuts as the New Global Face of BACARDI® RUM
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Consumer
9 January 2024
BACARDI RUM and Jimmy Butler's Bigface Coffee Team Up for an All New Espresso Cocktail - Available at Miami Hotspots Starting in January
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Consumer
8 December 2023
BACARDI & Boi-1da's A.I. Powered EP Officially Launches on Global Streaming Platforms
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Consumer
10 October 2023
BACARDI® RUM and Filling Pieces Launch Dance Floor-Ready Capsule Collection with Speakeasy-Inspired Pop-Up During Amsterdam Dance Event
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Entertainment
3 October 2023
BACARDI® RUM to Launch 'The Concept A.I.bum': the First A.I. Powered EP Produced by Grammy Winner Boi-1da
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Entertainment
3 October 2023
BACARDI® RUM to Launch 'The Concept A.I.bum': the First A.I. Powered EP Produced by Grammy Winner Boi-1da
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Consumer
19 September 2023
BACARDI Toasts to Halloween with a Spooky New Content Series, Snapchat Lens, & Limited-Edition Glow-In-The-Dark Bottle!
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Entertainment
BACARDI RUM Named First Spirits Partner of the 2023 MTV Video Music Awards
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Consumer
4 May 2023
BACARDI® RUM Expands Ready to Drink Cocktail Range in the UK with Two New Flavours Ready for the Summer Season
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Consumer
8 March 2023
BACARDI® RUM Debuts New Caribbean Spiced, Perfect for Tropical Cocktails
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