6 July 2026
BACARDÍ® rum has announced the release of its most refreshing innovation yet, BACARDÍ Real Rum Cocktails, a conveniently packaged, perfectly mixed ready-to-drink cocktail in a can made with the award-winning base spirit, BACARDÍ Superior Rum. Off the heels of last year’s flavor launch, BACARDÍ Lime, the iconic rum brand is releasing a variety of new low-alcohol by volume pre-mixed real rum cocktails, with flavor variants that include BACARDÍ Lime & Soda, BACARDÍ Limon & Lemonade and BACARDÍ Rum Punch.
Unlike other products currently on the market, BACARDÍ Real Rum Cocktails are not malt beverages, rather expertly crafted, gluten-free rum cocktails made with real ingredients like cane sugar and natural flavors. Without the fuss of shakers, shots or mixers – BACARDÍ Real Rum Cocktails deliver a refreshing, well-balanced cocktail each and every time.
Crafted with BACARDÍ Lime, or BACARDÍ Limon flavor cues and BACARDÍ Superior Rum, the new real rum cocktails combine classic cocktails with a party twist to delight every type of drinker. Spanning the spectrum of cocktail flavors ranging from light and seltzer-like, with the Lime & Soda, to full of flavor, with the Rum Punch varietal, BACARDÍ will crush the can cocktail competition this upcoming spring and summertime seasons.
Beginning this June, BACARDÍ Lime & Soda, BACARDÍ Limon & Lemonade and BACARDÍ Rum Punch Real Rum Cocktails will be available in four packs of crisp and clean slim 355mL cans for a suggested retail price of $12.99, available online via Drizly, Instacart and Minibar, and in liquor stores and select grocery stores nationwide.